Established in 1944 and originally known as the King Blood Bank, then Puget Sound Blood Center, Bloodworks Northwest is an independent, community-based nonprofit organization with a tradition blending volunteerism, medical science and research to advance transfusion medicine and improve patient care. A recognized leader in transfusion medicine, the Bloodworks NW serves patients in nearly 90 hospitals and clinics in the Pacific Northwest. Patients with leukemia, cancer, burns, hemophilia and traumatic injuries depend on Bloodworks NW research. This January, along with the name change, we introduced a new logo designed with Ardent Sage.
After the new name "Bloodworks" was finalized I continued development of the brand, color palate, web and collateral for all marketing material.
I was asked to help design several online and merchandising aspects for the relaunch of this magazine and in about one short month I helped design this beautiful 90 page magazine. Thanks to Brandon Elliott for bringing me on board and a great job to everyone on the team. I really enjoyed jumping on board and becoming the creative lead and designer for Embrocation.
In 2014 the Puget Sound Blood Center annual report was used as a supplementary insert in the Puget Sound Business Journal as well as a regular annual report. I was responsible for the page layout, design and some photography in addition to directing photography.
Company vehicles aren't just rolling business cards. Bloodmobiles are ambassadors for the blood donation experience. Thoroughly modern, sterile and clean inside (if a bit cramped) but we wanted the first impression to be approachable, bright and fun on the outside.
In addition to the bloodmobile PSBC has a fleet of vehicles delivering blood to hospitals around Western Washington and Northern Oregon
Robin Williams, Miguel Indurain, Marco Pantani, Stephen Roche, Claudio Chiappucci, Mario Cipollini, and Andrea Tafi. A few of the people Dario Pegoretti calls clients.
Legendary Italian design, superior craftsmanship, and extraordinarily finish work make each Pegoretti frame a true one-of-a-kind masterpiece. His frames start at $4,000 with a wait list usually over a year.
Because of the exclusivity and price tag of the Pegoretti brand, I was asked to develop an elevated shopping experience and landing page for each model offered by the online retailer Embrocation Cycling Journal.
Thanks to the Bootstrap framework I am able to develop and design modular, fully customizable and fully responsive pages rapidly and quite efficiently.
Gaulzetti Cycles is a custom bicycle manufacturer located in New England. They specialize in stiff, light and fast frames made with Aluminum and steel. Their goal is to eliminate the bike as an excuse for not winning.
To compliment the brands bright and bold attitude I created a very quick and dirty landing page for a reseller, Embrocation Cycling Journal for prospective customers to learn about the brand at-a-glance.