Print. Art Direction.

I was asked to help design several online and merchandising aspects for the relaunch of this magazine and in about one short month I helped design this beautiful 90 page magazine. Thanks to Brandon Elliott for bringing me on board and a great job to everyone on the team. I really enjoyed jumping on board and becoming the creative lead and designer for Embrocation.

Look for the issue at your local bike shop or order an issue online at Embrocation Magazine.

In 2014 the Puget Sound Blood Center annual report was used as a supplementary insert in the Puget Sound Business Journal as well as a regular annual report. I was responsible for the page layout, design and some photography in addition to directing photography.

Design, Photography, Print production.

The Annual Report is an opportunity to not just financial reporting for the year, it is also is a tool to communicate an organizations voice and a showcase for its accomplishments.

This years report focused on the Blood Centers hospital network throughout the Puget Sound and Pacific Northwest. Where our resources go. We're "In Hospitals Everywhere".

2013 and 2014 are significant milestones for the Puget Sound Blood Center because its the 70th year (approx) of business.

Direction, Web design and production.

In addition to designing the print version of the 2013 annual report I also produced the online landing page.

Live version here.

Pigeon Road is a film production studio in Topanga and Venice, California.

For the look at feel we realized we wanted a site that looked like it had attitude with a little bit of grease, as if it had been dropped on the floor of a garage.

Another site using Bootstrap, and all of the founders photography.

The logo mark also uses an illustration created by the founder, along with custom typography.

Live site here.

Company vehicles aren't just rolling business cards. Bloodmobiles are ambassadors for the blood donation experience. Thoroughly modern, sterile and clean inside (if a bit cramped) but we wanted the first impression to be approachable, bright and fun on the outside.

In addition to the bloodmobile PSBC has a fleet of vehicles delivering blood to hospitals around Western Washington and Northern Oregon

Logo mark to signify the anniversary of the Blood Center. For use in letterhead, collateral, signage and other material in a variety of sizes.

Robin Williams, Miguel Indurain, Marco Pantani, Stephen Roche, Claudio Chiappucci, Mario Cipollini, and Andrea Tafi. A few of the people Dario Pegoretti calls clients.

Legendary Italian design, superior craftsmanship, and extraordinarily finish work make each Pegoretti frame a true one-of-a-kind masterpiece. His frames start at $4,000 with a wait list usually over a year.

Because of the exclusivity and price tag of the Pegoretti brand, I was asked to develop an elevated shopping experience and landing page for each model offered by the online retailer Embrocation Cycling Journal.

Thanks to the Bootstrap framework I am able to develop and design modular, fully customizable and fully responsive pages rapidly and quite efficiently.


Gaulzetti Cycles is a custom bicycle manufacturer located in New England. They specialize in stiff, light and fast frames made with Aluminum and steel. Their goal is to eliminate the bike as an excuse for not winning.

To compliment the brands bright and bold attitude I created a very quick and dirty landing page for a reseller, Embrocation Cycling Journal for prospective customers to learn about the brand at-a-glance.

Live page here.

Identity. Web Design.

Here Fishy Charters is a small business in the Florida Keys. Competition is tough but the bounty is plentiful. The competition also has a wide variety of thoughtfulness regarding their identity and web presence. Some of the big players have sites that look like they were made in 1998, and others look very slick and "themed".

I wanted everything about this brand to look polished, fun and casual. The site had to look professional and trustworthy, reflecting the attitude of the captain.

I also wanted it to be easy to update, so I plugged in a facebook feed and encouraged Augie, the captain, to update it regularly with his phone to help keep the site fresh and the SEO robots happy.

I kept the site one page and used a sprinkling of CSS3 animations.

Live site here.