I am graphic designer who loves solving problems - digital and tangible. I accomplish this through communication, strategy, branding, content production & visual communication.
I've worked with this non-profit organization for the last 3 years starting on their 70th anniversary to elevate their rebranding and creative direction as they outgrew their old territory and name, expanding from the Puget Sound area down to Eugene, Oregon. With an emphasis on "keeping donations local" we created a fun, modern, and consistent strategy. I helped improve fundraising by over 40% with engaging messaging to empower their already enthusiastic donor base and staff, creating leverage against their nation-wide competitors.
And we won two Telly Awards in 2013.
Every Embrocation reader is an enthusiast who knows about suffering on the bike. Readers soak up meticulously-crafted editorial, limited edition merchandise collaborations and tightly curated social media. When the independently owned magazine asked me to help them take their branding, editorial and online experience the next level, I kept it simple: Consistent, bold, and minimal design that challenges and celebrates the fans, a great CMS that doesn’t require a staff of Engineers to update quickly from anywhere and exclusive products that can’t be found anywhere else.
Amazon Exec by day, self published author by night. When Stella Mowen published her debut novel, she needed a visual identity and site to bring her story to life and support her nation-wide book tour. I quickly crafted an affordable and unique web presence, book jacket and polished, coherent social media and promotional messaging.
The First Hill is a Seattle based non-profit that focuses on raising awareness and funds for charities by working with retailers, business owners, and community leaders. I created their bold identity, along with collateral, environment design, consulting and web design to help their cause.
I worked with the Greater Los Angeles chapter of the Girl Scouts to reinvigorate their digital and print creative, including environmental design and promotional marketing for Girltopia, a yearly expo attended by over 12,000 girls to have fun, find adventure, speak their minds, and be inspired by cool workshops, performances, a fashion, special guest appearances and 150+ interactive exhibits.